Descriptive Trade Marks are Demanding

A recent case in the United Kingdom illustrates the problems associated with a descriptive trade mark.[1] The Plaintiffs The plaintiffs were members of a substantial Hong Kong-based group of broadcasting, media and telecommunications companies headed by PCCW Ltd. (PCCW). Starbucks (HK) Limited, a PCCW company, owned the registered Community Trade Mark shown below: The mark […]