Why Should You Obtain a Trade Mark Registration?
Background The primary methods of protecting a brand name are by obtaining a registration under the Trade-marks Act and by bringing an action in the courts for infringement under the Act or by asserting common law claims to enjoin passing off. Obtaining a registration is an effective first step in protecting a brand name as […]
The Best and Worst Trademark Names of 2012
Article by: Andris Pone – President, Coin Branding and John McKeown – Trade Mark Lawyer, GSNH LLP From Abarth to Zzzquil, it’s been an exciting year in the world of brand naming. Our look at the Top 5 Best and Worst of 2012: THE BEST 5. ZzzQuil ZzzQuil literally uses “a few Zs” to achieve a clever riff on NyQuil, […]
